Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Axe Joins Beauty Without Bunnies List - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Axe Joins Beauty Without Bunnies List

Unilever’s Axe body spray is PETA approved.

Author Image

By: Rachel Klemovitch

Assistant Editor

Axe is the latest Unilever-owned brand to gain PETA approval, joining the Beauty Without Bunnies list. The brand has pledged not to conduct or commission any animal testing on ingredients or finished products. 
 
Axe is sold in more than 90 countries across the world. The PETA logo will start to appear on products next year. 
 
Unilever is recognized by PETA as a company that works towards regulatory change, developing alternatives to animal testing for more than four decades. Axe now joins over 20 Unilever brands that are currently part of PETA’s Beauty Without Bunnies program including Dove, TRESemmé, and St Ives. 

More in Cruelty Free Beauty

Unilever brand Dove, joined with The Body Shop and PETA to push for animal testing and marketing bans in the EU. 
 
Glo Minerals and Bliss are also recognized by PETA and are part of the Beauty Without Bunnies program.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics